Ethos

We need to create our own principles and ideals. 

Our approach is how to find happiness and satisfaction with what we already have while building and developing a creative property investment company with the following values:

• It’s a myth that more money leads to happiness - its not how much money you have or how much money you make ... it’s your attitude towards money!

• Money is just a measurement on how well we are doing - a measurement on the value we’re creating  

• Money only solves money problems - it only fixes external problems - money doesn’t bring happiness although it can create opportunities particularly long term profits 

• Even though money can’t buy happiness it can reduce stress ... and has utility value. Money doesn’t buy happiness but money can be a tool for prosperity  

• Forget about money. Don’t focus on money ... this is a contrarian belief. Instead we need to focus on the end result ... so first lesson on money ‘is forget about the money’ meaning our focus ... we need to change our focus and mind set ... we have to focus on other things like serving the people we need to serve or helping others achieve what they want to achieve. We should aim to follow our passion so the work we do is our favorite pass time and work becomes fun and exciting.  We must focus on what we can give ... by giving to customers (our creativity) then and only then can we receive money. Money is the end result - let’s focus on what we can give whether it’s a product, service or our time - our life is either giving or receiving and we can’t receive unless we give well ... focus on what we give, not on what we get! Money comes ‘after’ what we give out to the world ... if you want money then forget about the money ... focus instead on what we put out in the world - money will come! 

• It’s not how much you have, it’s your attitude towards money. The attitude should be you have more than enough ... that should be the attitude ... it’s a feeling that you have more than enough always (an affirmation) ... then you don’t have to worry about money and you will have a better relationship with money. Money will become your friend as opposed to constant worry

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• Wealth is an attitude. If you feel you‘re so happy and content with what you have you are already wealthy but if you have to struggle everyday and can’t find happiness in business or your personal life even if you have millions or billions in your bank account you’re not wealthy so in reality it doesn’t matter how much you have and that’s why wealth is an attitude giving to customers (our creativity) then and only then can we receive a return

• We are in a cycle of either appreciation or resentment - if we appreciate our lives say for example with money then our life will be filled with money and appreciation but if our life is filled with resentment, anger and fear around money then our life will be filled with these negative thoughts, fears and emotions. This can also create a negative feedback loop - a circle and cycle of poverty and debt ... emotions follow our thoughts so we must be very careful of what we think. We either live life in appreciation or resentment so we must choose wisely. The Mathew principle says “those that have everything more will be given and those that have nothing more will be taken” so very true in today’s world and especially given this was written over 2,000 years ago